The Utah Office of Tourism launched a brand new regional ad campaign today to help promote the state’s five national parks.
The $3.1 million dollar campaign will include TV commercials in major western markets like Los Angeles, Denver, and San Francisco as well outdoor and digital advertisements. Governor Gary Herbert was on hand for the launch. He says tourism has and will continue to help Utah’s economy.
The managing director of the Utah Office of Tourism, Leigh von der Esch is retiring after more the 28 years of public service. Spencer Eccles, executive director of the Governor's Office of Economic Development says von der Esch's dedication to promoting Utah is unmatched.
"At the core of Leigh von der Esch you have a deep commitment and a deep passion for the state and for promoting the state and all of its grandeur. And all of the incredible characteristics, the diversity of the culture and of the landscape," said Eccles.