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1/11/10: Fordlandia

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A Lincoln Zephyr stuck in Fordlandia mud. (c) Henry Ford Collection.

By Doug Fabrizio

Salt Lake City, Utah – In 1927, car magnate Henry Ford bought a tract of land as a rubber plantation in the Brazilian Amazon. It was more than twice the size of Delaware and the company town - complete with ice cream shops and square dances and golf courses - was Ford's attempt to tame not just the jungle but the people who worked for him as well. The result, says historian Greg Grandin, was more like "Deadwood" than "Our Town." Monday, Grandin joins Doug to talk about the failed city called Fordlandia.

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