Tricia Bobeda
Director of Audience DevelopmentAs Director of Audience Development, Tricia leads KUER’s digital and audience engagement strategy and serves as a project manager for special initiatives across the station. She first joined KUER in 2019 and is a Chicago transplant. She worked at WBEZ as Senior Editor of Mulitplatform News and led the station’s daily news operation across broadcast and digital platforms. She was also co-creator and co-host of Nerdette Podcast, an interview show where she talked to Tom Hanks about his love of typewriters, Roxane Gay about fierce feminism and a solid number of astronauts (because space is awesome). Prior to that, she was a reporter and producer for the Lansing State Journal, her hometown paper. She makes a mean guacamole.
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In the days when over-the-counter drugs weren't so tamper-proof, seven people died taking poisoned Tylenol. Packaging has tightened up since then, and today, the way Johnson & Johnson handled the situation is still considered textbook crisis management.
