4/20/07: "Believe" and the Culture of Multi-Level Marketing
By Robin Sussingham
Salt Lake City, UT – According to multi-level marketing (MLM) expert Jon Taylor, one out of every six Utahns participates in an MLM firm, a ratio more than double that of any other state. "Believe," a new comedy being released in theaters Friday, spoofs the MLM industry, its regulators and the mindset that anyone can succeed in an MLM. Guest host Robin Sussingham talks with director Loki Mulholland and actor Lincoln Hoppe about the film, and Taylor about the cultural influences that draw people to MLMs.