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2/22/07: Jorge Fierro and Rico Mexican Market

By Doug Fabrizio

Salt Lake City, UT – When owner Jorge Fierro gives a tour of Rico Mexican Market, he smiles when he shows you his tortilla making machine. There's a small wooden press -- hand operated by one of his 30 employees. Fierro started his business selling freshly cooked pinto beans at the Downtown Farmer's Market. Now Rico Brand carries over 125 products distributed throughout Salt Lake and Park City. Doug talks to Jorge Fierro about his commitment to the local economy, and about the delight of well-made food.

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