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Survey: Utah Consumer Confidence at Historic High

Bob Nelson

Utahns’ confidence in the economy has hit an all-time high just as the holiday shopping season begins. The monthly Zions Bank Consumer Attitude Index is at a record-high 116.8. Randy Shumway is the CEO at The Cisero Group which does the survey for Zions. He says any number more than 110 means the economy is running on all cylinders.

“Positive things are happening in Utah and it is resonating in their attitude and in their confidence and it’s a particularly good time for people to be feeling confident as we go into the holiday season. Why?," Shumway askes. "Because 20% of retail spending and of profit incurred by companies, by retailers, will occur during the holiday season. And we are anticipating that holiday spending will increase 4.1%, in aggregate, over last year.”

Shumway says their research also shows consumer expectations for conditions six months from now rose 8.2 points to 116.1, the highest level since his company began the survey four years ago. He spoke at The Red Balloon Toy Store in Sandy Tuesday.

Credit Bob Nelson
Papo action figures for sale at The Red Balloon in Sandy.

Bob Nelson is a graduate of the University of Utah with a BA in mass communications. He began his radio career at KUER in 1978 when it was still in Kingsbury Hall. That’s also where he met his wife, Maria Shilaos, in 1981. Bob left KUER for commercial radio where he worked for 25 years, and he is thrilled to be back at KUER. Bob and his family are part of an explorer group, fondly known as The Hordes and Masses, which has been seeking out ghost towns and little-known places in Utah for more than twenty years.
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