7/5/11: Finding the Audience for Women's Sports
By Matthew LaPlante
7/5/2011: Finding the Audience for Women's Sports
Salt Lake City, Utah – The Women's World Cup of soccer is in full swing in Germany and the cable sports network ESPN is pulling out all the stops to cover it. All 32 games are being broadcast live and in high definition. But is anybody watching? Tuesday, guest host Matthew LaPlante looks at the business of women's sports. What will it take to get people to pay attention in the stadium and on the TV dial?