Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

'Spam Queen' Defends Direct Marketing Via E-Mail

There are human faces behind the direct marketing campaigns that send billions of "spam" e-mails to computer inboxes on a daily basis. Direct marketer Laura Betterly speaks to NPR's John Ydstie.

Copyright 2002 NPR

John Ydstie has covered the economy, Wall Street, and the Federal Reserve at NPR for nearly three decades. Over the years, NPR has also employed Ydstie's reporting skills to cover major stories like the aftermath of Sept. 11, Hurricane Katrina, the Jack Abramoff lobbying scandal, and the implementation of the Affordable Care Act. He was a lead reporter in NPR's coverage of the global financial crisis and the Great Recession, as well as the network's coverage of President Trump's economic policies. Ydstie has also been a guest host on the NPR news programs Morning Edition, All Things Considered, and Weekend Edition. Ydstie stepped back from full-time reporting in late 2018, but plans to continue to contribute to NPR through part-time assignments and work on special projects.
KUER is listener-supported public radio. Support this work by making a donation today.