Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations

Invisibilia Season 2: Changing Social Norms Could Save Your Life

Employees serve clients in a McDonald's restaurant on Pushkin square in Moscow on Feb. 1, 2010. The restaurant was the first in Russia and opened on Jan. 31, 1990.
Employees serve clients in a McDonald's restaurant on Pushkin square in Moscow on Feb. 1, 2010. The restaurant was the first in Russia and opened on Jan. 31, 1990.

When McDonald's came to the Soviet Union in 1990, the company insisted that workers smile. That didn't come easy. But customers grew to like it — and workers did, too. What happens when you change a norm?

Editors' note: We're launching the second season of the NPR podcast Invisibilia by exploring norms — how they shape our lives, often without us realizing it, and what happens if we change them on purpose. On Morning Edition , Alix Spiegel finds out what happened when McDonald's told employees in the Soviet Union that they had to smile. Our health blog, Shots, looks into an oil company tried to prevent injuries and deaths on offshore rigs by asking roughnecks to talk about feelings. You can read that story in our Shots blog.

Copyright 2020 NPR. To see more, visit https://www.npr.org.

KUER is listener-supported public radio. Support this work by making a donation today.