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Saturday Could Be Utah Liquor Stores’ Busiest Day Ever

iStock / kieferpix

Liquor stores are anticipating record-breaking sales leading up to Christmas. There’s always a rush before a holiday, said Department of Alcoholic Beverage Control spokesman Terry Wood.

“The day before Thanksgiving, we had $3.4 Million in sales statewide on one day alone.”

Wood encourages customers to visit the liquor store early. Since Christmas Eve is on a Sunday, stores will be closed. That means Saturday could be the busiest day ever at Utah’s liquor stores.

“We expect this Saturday, Dec. 23, to just be huge,” Wood said.  “We’re trying to encourage our customers to shop before Saturday.”

Wood said a good time to shop is between 1-3 p.m., when stores are generally a little slower. 

The DABC attributes climbing steadily-climbing sales to a bigger and more diverse population. Last year it raked in $427 million. 

Nicole Nixon holds a Communication degree from the University of Utah. She has worked on and off in the KUER Newsroom since 2013, when she first joined KUER as an intern. Nicole is a Utah native. Besides public radio, she is also passionate about beautiful landscapes and breakfast burritos.
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